Business Administration Faculty Presentations
Implications of Hispanic Values in Multicultural Marketing: Market Research and Marketing Strategy Issues
Document Type
Conference Presentation
Event Date
8-23-2006
Conference/Event
ECRM – EPPS Hispanic Marketing
Location
Houston, TX
Disciplines
Business | Marketing
Keywords
Marketing, multicultural, Hispanics
Recommended Citation
Camacho, Alejandro, "Implications of Hispanic Values in Multicultural Marketing: Market Research and Marketing Strategy Issues" (2006). Business Administration Faculty Presentations. 26.
https://digitalcommons.cedarville.edu/business_administration_presentations/26
