Business Administration Faculty Presentations
An Exploratory Examination of the Development of Marketing Research Service Relationships: An Assessment of Exchange Evaluation Dimensions
Document Type
Conference Presentation
Event Date
8-18-1991
Conference/Event
American Marketing Association Summer Marketing Educators' Conference
Location
San Diego, CA
Disciplines
Marketing
Keywords
Marketing, research
Recommended Citation
Austin, Jon R., "An Exploratory Examination of the Development of Marketing Research Service Relationships: An Assessment of Exchange Evaluation Dimensions" (1991). Business Administration Faculty Presentations. 32.
https://digitalcommons.cedarville.edu/business_administration_presentations/32
