Business Administration Faculty Presentations
Contemplating the Theory and Methods in Brand Extension Research
Document Type
Conference Presentation
Event Date
4-9-1993
Conference/Event
Albert Haring Symposium, Indiana University
Location
Bloomington, IN
Disciplines
Marketing
Keywords
Marketing, research
Recommended Citation
Austin, Jon R. and Smith, Daniel C., "Contemplating the Theory and Methods in Brand Extension Research" (1993). Business Administration Faculty Presentations. 37.
https://digitalcommons.cedarville.edu/business_administration_presentations/37
