Contemplating the Theory and Methods in Brand Extension Research

Authors

Jon R. Austin, Cedarville UniversityFollow
Daniel C. Smith

Document Type

Conference Presentation

Event Date

4-9-1993

Conference/Event

Albert Haring Symposium, Indiana University

Location

Bloomington, IN

Disciplines

Marketing

Keywords

Marketing, research

Recommended Citation

Austin, Jon R. and Smith, Daniel C., "Contemplating the Theory and Methods in Brand Extension Research" (1993). Business Administration Faculty Presentations. 37.
https://digitalcommons.cedarville.edu/business_administration_presentations/37