Business Administration Faculty Publications

Title

Go Tell It on the Mountains: Social Influence on Employees' Technology Acceptance

Document Type

Article

Publication Date

3-2010

Journal Title

Ivey Business Journal

Abstract

Properly conveyed and clearly communicated, word of mouth can become a terrific tool to enhance the adoption of a particular change such as the introduction of a new technology. Focusing on the two most critical stages of the adoption can enhance the possibility of success even more. Readers will learn how to achieve these goals in this article.

Keywords

Information technology, management information systems