"Core Values and Common Traits in the Heterogeneous Hispanic American M" by Alejandro Camacho
 

Business Administration Faculty Publications

Core Values and Common Traits in the Heterogeneous Hispanic American Market

Document Type

Article

Publication Date

Summer 2005

Journal Title

Ipsos Ideas

Volume

3

Issue

3

First Page

5

Last Page

8

Keywords

Marketing, Hispanics, values

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