Business Administration Faculty Publications

Title

The Value of Understanding the Influence of Lifestyle Trait Motivations on Consumption Beliefs

Document Type

Book Chapter

Publication Date

1997

Keywords

Lifestyle, traits, marketing, consumers

Comments

In Lynn R. Kahle and Larry Chiagouris, eds., Values, Lifestyles, and Psychographics, 45-68. Mahwah, N.J. : L. Erlbaum Associates, 1997.

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