Testing a New Procedure for Inducing Low Audience Involvement

Authors

Michael L. Rothschild
Jon R. Austin, Cedarville UniversityFollow

Document Type

Conference Proceeding

Publication Date

1994

Journal Title

1994 AMA Winter Educators' Conference Proceedings,

Issue

5

First Page

46

Last Page

52

Keywords

Marketing

Recommended Citation

Rothschild, Michael L. and Austin, Jon R., "Testing a New Procedure for Inducing Low Audience Involvement" (1994). Business Administration Faculty Publications. 82.
https://digitalcommons.cedarville.edu/business_administration_publications/82