The Paradox of Low Quality and High Use: How Researcher Trust Impacts Market Research Outcomes

Authors

Christine Moorman
Jon R. Austin, Cedarville UniversityFollow

Document Type

Working Paper

Publication Date

1995

Journal Title

Marketing Science Institute Working Paper

Volume

Report No. 95-116

Keywords

Marketing, research

Recommended Citation

Moorman, Christine and Austin, Jon R., "The Paradox of Low Quality and High Use: How Researcher Trust Impacts Market Research Outcomes" (1995). Business Administration Faculty Publications. 84.
https://digitalcommons.cedarville.edu/business_administration_publications/84