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Department/School

Communication

Faculty Sponsor

Professor Sandra Harner

Keywords

Visual rhetoric, visual literacy, communication, images, visuals, image, visual, rhetoric, visual age, visual persuasion, rhetorical persuasion, persuasion

DOI

10.15385/jch.2016.1.1.9

Abstract

We live in a visual age in which we find visual information surrounding us on every side. The persuasive power of the visual has long been recognized by scholars, but there is a lack of emphasis in the classroom on how to effectively create an effectively persuasive visual. Professors at the collegiate level need to teach their students to be visually literate, to make them responsible users and creators of images.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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