Communication Faculty Publications

Title

Mobilizing Political Information on the Websites of U.S. Labor Organizations During the 2012 Presidential Campaign

Document Type

Article

Publication Date

6-2016

Journal Title

Labor Studies Journal

Volume

41

Issue

2

First Page

153

Last Page

170

DOI

10.1177/0160449X16642353

Abstract

This study examined the extent to which mobilizing information (MI) was present on the websites of the largest, national U.S. labor unions during the 2012 presidential campaign. Using a content analysis, results showed that information and features associated with the election were scarce on the sites. The websites exhibited modest amounts of tactical MI associated with the presidential election. Locational and identificational MI were almost nonexistent on the sites. In addition, analyses showed that size of union was related to the number of features on the sites.

Keywords

Internet, mobilizing information, politics. unions