Type of Submission
Podium Presentation
Keywords
Social media advocacy, social, media, advocacy, ice bucket challenge, ALS, bring back our girls, kony 2012, first world problems, water is life
Abstract
Our research project’s purpose is to inform the local community on the ethics and effectiveness as well as the exploitive power of using social media to promote international and domestic causes. We will educate the public and professionals on the responsible use of social media in advocacy and the consequences of its misuse. We will achieve this goal by researching social media movements and their lasting effects in academic journals and major news outlets. We will then share these findings in a presentation, educating our audience and providing them with the knowledge necessary for responsible use. The presentation will compare, contrast and analyze four international campaigns conducted over social media, resulting in various outcomes. The campaigns are the ALS Ice Bucket Challenge, Kony 2012, the #FirstWorldProblems Hashtag Killer by Water is Life ,and #bringbackourgirls.
Faculty Sponsor or Advisor’s Name
Deanna Throop
Campus Venue
Stevens Student Center, Room 241
Location
Cedarville, OH
Start Date
4-1-2015 2:00 PM
End Date
4-1-2015 2:20 PM
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Presentation Outline
Included in
Communication Technology and New Media Commons, Social Media Commons, Social Work Commons
Social Media Advocacy
Cedarville, OH
Our research project’s purpose is to inform the local community on the ethics and effectiveness as well as the exploitive power of using social media to promote international and domestic causes. We will educate the public and professionals on the responsible use of social media in advocacy and the consequences of its misuse. We will achieve this goal by researching social media movements and their lasting effects in academic journals and major news outlets. We will then share these findings in a presentation, educating our audience and providing them with the knowledge necessary for responsible use. The presentation will compare, contrast and analyze four international campaigns conducted over social media, resulting in various outcomes. The campaigns are the ALS Ice Bucket Challenge, Kony 2012, the #FirstWorldProblems Hashtag Killer by Water is Life ,and #bringbackourgirls.
