If You Build It They Will Come: A Marketing Strategy for Program Growth

Authors

Nelson L. Henning, Cedarville UniversityFollow
Esther M. LanhamFollow

Document Type

Conference Proceeding

Publication Date

10-2006

Journal Title

Proceedings of the 56th Annual Convention and Training Conference, North American Association of Christians in Social Work (NACSW)

Keywords

Marketing, higher education, recruitment, social work, North American Association of Christians in Social Work (NACSW)

Recommended Citation

Henning, Nelson L. and Lanham, Esther M., "If You Build It They Will Come: A Marketing Strategy for Program Growth" (2006). Social Work Faculty Publications. 11.
https://digitalcommons.cedarville.edu/social_work_publications/11