Business Administration Faculty Presentations
Parent Brand Extension Fit and Consumers' Evaluations of Brand Extensions
Document Type
Conference Presentation
Event Date
2-22-1993
Conference/Event
American Marketing Association Winter Marketing Educators' Conference
Location
Newport Beach, CA
Disciplines
Marketing
Keywords
Consumers, advertising, marketing, brand extensions
Recommended Citation
Austin, Jon R. and Smith, Daniel C., "Parent Brand Extension Fit and Consumers' Evaluations of Brand Extensions" (1993). Business Administration Faculty Presentations. 36.
https://digitalcommons.cedarville.edu/business_administration_presentations/36
