Go Tell It on the Mountains: Social Influence on Employees' Technology Acceptance
Ivey Business Journal
Properly conveyed and clearly communicated, word of mouth can become a terrific tool to enhance the adoption of a particular change such as the introduction of a new technology. Focusing on the two most critical stages of the adoption can enhance the possibility of success even more. Readers will learn how to achieve these goals in this article.
Information technology, management information systems
Tsai, Hsing-Yi, "Go Tell It on the Mountains: Social Influence on Employees' Technology Acceptance" (2010). Business Administration Faculty Publications. 51.