Core Values and Common Traits in the Heterogeneous Hispanic American Market

Authors

Alejandro Camacho, Cedarville UniversityFollow

Document Type

Article

Publication Date

Summer 2005

Journal Title

Ipsos Ideas

Volume

3

Issue

3

First Page

5

Last Page

8

Keywords

Marketing, Hispanics, values

Recommended Citation

Camacho, Alejandro, "Core Values and Common Traits in the Heterogeneous Hispanic American Market" (2005). Business Administration Faculty Publications. 71.
https://digitalcommons.cedarville.edu/business_administration_publications/71