The Value of Understanding the Influence of Lifestyle Trait Motivations on Consumption Beliefs

Authors

John P. Murry
John L. Lastovicka
Jon R. Austin, Cedarville UniversityFollow

Document Type

Book Chapter

Publication Date

1997

Keywords

Lifestyle, traits, marketing, consumers

Comments

In Lynn R. Kahle and Larry Chiagouris, eds., Values, Lifestyles, and Psychographics, 45-68. Mahwah, N.J. : L. Erlbaum Associates, 1997.

Recommended Citation

Murry, John P.; Lastovicka, John L.; and Austin, Jon R., "The Value of Understanding the Influence of Lifestyle Trait Motivations on Consumption Beliefs" (1997). Business Administration Faculty Publications. 75.
https://digitalcommons.cedarville.edu/business_administration_publications/75