Attitudes Toward Green Advertising and Consumers' Environmentally Responsible Behaviors

Authors

Erika Matulich
Diana L. Haytko
Jon R. Austin, Cedarville UniversityFollow

Document Type

Conference Proceeding

Publication Date

1995

Journal Title

1995 AMA Summer Educators' Conference Proceedings

Issue

6

First Page

541

Last Page

542

Keywords

Advertising

Recommended Citation

Matulich, Erika; Haytko, Diana L.; and Austin, Jon R., "Attitudes Toward Green Advertising and Consumers' Environmentally Responsible Behaviors" (1995). Business Administration Faculty Publications. 83.
https://digitalcommons.cedarville.edu/business_administration_publications/83