How Fortune 500 Companies Used the Web for Philanthropic and Crisis Communication Following Hurricane Katrina
Public Relations Review
This study examined how Fortune 500 companies used their Web sites to provide philanthropic and crisis communication response following Hurricane Katrina in 2005. Results showed that companies tended to use traditional means of communication versus new media tactics to disseminate information related to the disaster. Companies with holdings in Louisiana and Mississippi tended to use slightly more types of information than companies without a substantive presence in those two states.
Hurricane Katrina, Fortune 500, crisis communication, corporate philanthropy
Greer, Clark F. and Moreland, Kurt D., "How Fortune 500 Companies Used the Web for Philanthropic and Crisis Communication Following Hurricane Katrina" (2007). Communication Faculty Publications. 26.