Communication Faculty Publications

Title

How Fortune 500 Companies Used the Web for Philanthropic and Crisis Communication Following Hurricane Katrina

Document Type

Article

Publication Date

6-2007

Journal Title

Public Relations Review

Volume

33

Issue

2

First Page

214

Last Page

216

DOI

10.1016/j.pubrev.2007.02.007

Abstract

This study examined how Fortune 500 companies used their Web sites to provide philanthropic and crisis communication response following Hurricane Katrina in 2005. Results showed that companies tended to use traditional means of communication versus new media tactics to disseminate information related to the disaster. Companies with holdings in Louisiana and Mississippi tended to use slightly more types of information than companies without a substantive presence in those two states.

Keywords

Hurricane Katrina, Fortune 500, crisis communication, corporate philanthropy