The Mac Image: Self-admitted Pretensions of Mac Users on a Predominately PC University Campus
26th Annual Conference of the National Social Science Association
Las Vegas, NV
Mac, PC, college students
Firmin, M., Muhlenkamp, W., Firmin, R., & Wood, J. (2010, March). The Mac image: Self-admitted pretensions of Mac users on a predominantly PC university campus. Paper presented at the 26th Annual Conference of the National Social Science Association, Las Vegas, NV.