"Attitudes Toward Green Advertising and Consumers' Environmentally Resp" by Erika Matulich, Diana L. Haytko et al.
 

Business Administration Faculty Presentations

Attitudes Toward Green Advertising and Consumers' Environmentally Responsible Behaviors

Document Type

Conference Presentation

Event Date

8-11-1995

Conference/Event

American Marketing Association Summer Marketing Educators' Conference

Location

Washington, DC

Disciplines

Advertising and Promotion Management

Keywords

Advertising

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