Business Administration Faculty Presentations
Attitudes Toward Green Advertising and Consumers' Environmentally Responsible Behaviors
Document Type
Conference Presentation
Event Date
8-11-1995
Conference/Event
American Marketing Association Summer Marketing Educators' Conference
Location
Washington, DC
Disciplines
Advertising and Promotion Management
Keywords
Advertising
Recommended Citation
Matulich, Erika; Haytko, Diana L.; and Austin, Jon R., "Attitudes Toward Green Advertising and Consumers' Environmentally Responsible Behaviors" (1995). Business Administration Faculty Presentations. 29.
https://digitalcommons.cedarville.edu/business_administration_presentations/29