Business Administration Faculty Presentations
The Value of Understanding Lifestyle Trait Motivations for Holding Consumption Beliefs
Document Type
Conference Presentation
Event Date
5-21-1993
Conference/Event
Society for Consumer Psychology Values, Lifestyle, and Psychographics Conference
Location
New York, NY
Disciplines
Advertising and Promotion Management | Marketing
Keywords
Marketing, research
Recommended Citation
Murry, John P.; Lastovicka, John L.; and Austin, Jon R., "The Value of Understanding Lifestyle Trait Motivations for Holding Consumption Beliefs" (1993). Business Administration Faculty Presentations. 38.
https://digitalcommons.cedarville.edu/business_administration_presentations/38
