Business Administration Faculty Presentations
The Other Side of Trust: How Researchers' Trust in Managers Affects Researcher Behaviors and Research Utilization
Document Type
Conference Presentation
Event Date
2-16-1992
Conference/Event
American Marketing Association Winter Marketing Educators' Conference
Location
San Antonio, TX
Disciplines
Marketing
Keywords
Marketing, research
Recommended Citation
Austin, Jon R. and Moorman, Christine, "The Other Side of Trust: How Researchers' Trust in Managers Affects Researcher Behaviors and Research Utilization" (1992). Business Administration Faculty Presentations. 33.
https://digitalcommons.cedarville.edu/business_administration_presentations/33
