Business Administration Faculty Presentations
Testing a New Procedure for Inducing Low Audience Involvemen
Document Type
Conference Presentation
Event Date
2-20-1994
Conference/Event
American Marketing Association Winter Marketing Educators' Conference
Location
St. Petersburg, FL
Disciplines
Advertising and Promotion Management | Business | Marketing
Keywords
Advertising, marketing
Recommended Citation
Rothschild, Michael L. and Austin, Jon R., "Testing a New Procedure for Inducing Low Audience Involvemen" (1994). Business Administration Faculty Presentations. 39.
https://digitalcommons.cedarville.edu/business_administration_presentations/39
