Best Practices in Global Testing and Multi-Cultural Consumer Research

Authors

Alejandro Camacho, Cedarville UniversityFollow

Document Type

Book Chapter

Publication Date

5-2012

Keywords

Consumer research, multiculturalism

Comments

In Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research, First Edition, edited by Jacqueline H. Beckley, Dulce Paredes, and Kannapon Lopetcharat. John Wiley & Sons, 2012.

Recommended Citation

Camacho, Alejandro, "Best Practices in Global Testing and Multi-Cultural Consumer Research" (2012). Business Administration Faculty Publications. 74.
https://digitalcommons.cedarville.edu/business_administration_publications/74