Business Administration Faculty Publications
The Conceptualization and Measurement of Consumer Attitudes Toward Green Advertising and the Relation to Environmentally Responsible Behavior
Document Type
Article
Publication Date
2000
Journal Title
Advertising Research at the American Marketing Association,
Keywords
Green advertising, marketing
Recommended Citation
Matulich, Erika; Haytko, Diana L.; and Austin, Jon R., "The Conceptualization and Measurement of Consumer Attitudes Toward Green Advertising and the Relation to Environmentally Responsible Behavior" (2000). Business Administration Faculty Publications. 77.
https://digitalcommons.cedarville.edu/business_administration_publications/77
