An Exploratory Examination of the Development of Marketing Research Service Relationships: An Assessment of Exchange Evaluation Dimensions

Authors

Jon R. Austin, Cedarville UniversityFollow

Document Type

Conference Proceeding

Publication Date

1991

Journal Title

1991 AMA Educators' Proceedings

Issue

2

First Page

133

Last Page

141

Keywords

Marketing, research

Recommended Citation

Austin, Jon R., "An Exploratory Examination of the Development of Marketing Research Service Relationships: An Assessment of Exchange Evaluation Dimensions" (1991). Business Administration Faculty Publications. 81.
https://digitalcommons.cedarville.edu/business_administration_publications/81