Franchising McChurch: Feeding Our Obsession with Easy Christianity
School or Department
Biblical and Theological Studies
Files
Description
This book takes an honest look at the rise of consumer-minded ministeries. The authors tackle a spiritual shift that is raising provocative issues such as: the blurry line between entertainment and evangelsim; a marketing approach to ministry; the warped yardstick for measuring church success; and feel-good messages that avoid tough truths.
ISBN
9781434700049
Keywords
Church growth, church marketing
Publication Date
2009
Publisher
David C. Cook
City
Colorado Springs, CO
Disciplines
Christian Denominations and Sects | Christianity | Ethics in Religion | Liturgy and Worship | Religion
Recommended Citation
White, Thomas and Yeats, John M., "Franchising McChurch: Feeding Our Obsession with Easy Christianity" (2009). Faculty Books. 150.
https://digitalcommons.cedarville.edu/faculty_books/150
