Franchising McChurch: Feeding Our Obsession with Easy Christianity
School or Department
Biblical and Theological Studies
Dates of Service
This book takes an honest look at the rise of consumer-minded ministeries. The authors tackle a spiritual shift that is raising provocative issues such as: the blurry line between entertainment and evangelsim; a marketing approach to ministry; the warped yardstick for measuring church success; and feel-good messages that avoid tough truths.
Church growth, church marketing
David C. Cook
Colorado Springs, CO
Christian Denominations and Sects | Christianity | Ethics in Religion | Liturgy and Worship | Religion
About the Author
Thomas White, formerly Vice President for Student Services and Communications and Associate Professor of Systematic Theology at Southwestern Baptist Theological Seminary, became the 10th president of Cedarville University on July 1, 2013. Serving in a variety of leadership roles and responsibilities, White has more than a decade of administrative, teaching, and research experience and combines strong leadership with a pastoral heart for ministry while standing for biblical truth.
In July 2004, White was called to serve at Southwestern Seminary in Texas as Director of Leadership Development. In June 2006, White became Vice President for Student Services and Communications. Serving as an executive leader as part of the President’s Cabinet, his administrative oversight included admissions, communications, international students, the chaplain, student life, financial aid, recreation center, the student center, housing, dining services, media services, and the on-campus conference center and hotel. In this role, White was also involved in strategic planning, accreditation, retention, and fundraising. White also served as Associate Professor of Systematic Theology at Southwestern Seminary, teaching in the Oxford University study program and as a visiting professor, along with his wife, Joy, at Word of Life Bible Institute in New York.
Visit Dr. White's SelectedWorks page.
White, Thomas and Yeats, John M., "Franchising McChurch: Feeding Our Obsession with Easy Christianity" (2009). Faculty Books. 150.