Hofstede's Masculine-Feminine Cultural Dimension in Magazine Advertisements

Authors

Charles W. Elliott, Cedarville UniversityFollow

Document Type

Article

Publication Date

2003

Journal Title

International Journal of Communication

Volume

13

Issue

1-2

First Page

57

Last Page

78

Keywords

Advertising, gender

Recommended Citation

Elliott, Charles W., "Hofstede's Masculine-Feminine Cultural Dimension in Magazine Advertisements" (2003). Communication Faculty Publications. 50.
https://digitalcommons.cedarville.edu/media_and_applied_communications_publications/50