Pharmacy Practice Faculty Publications
The Appeal of Medical Quackery: A Rhetorical Analysis
Document Type
Article
Publication Date
3-1-2015
Journal Title
Research in Social and Administrative Pharmacy
ISSN
1934-8150
Volume
11
Issue
2
First Page
288
Last Page
296
DOI
doi:10.1016/j.sapharm.2014.08.001
PubMed ID
25194893
Abstract
Medical quackery has been a pressing issue nearly from the start of the medical profession - whether the nostrums and patent medications of old or the super-foods and miracle supplements of today. Throughout history and into the modern day, the medical establishment has tried to counteract the claims of charlatans in order to protect patients from potentially harmful treatments. Countering today's pseudo-medicine begins with an examination of what makes patients susceptible to the claims of quack medicine. Understanding why patients are susceptible to dubious health claims begins with an examination of the rhetoric used to persuade a demographic toward alternative therapies. This knowledge can then be used to educate patients, and to better demonstrate the benefits of evidence-based medicine while improving patient interactions.
Keywords
Quackery, alternative medicine, marketing, alternative therapies, complementary therapies
Recommended Citation
Widder, Rebecca M. and Anderson, Douglas, "The Appeal of Medical Quackery: A Rhetorical Analysis" (2015). Pharmacy Practice Faculty Publications. 216.
https://digitalcommons.cedarville.edu/pharmacy_practice_publications/216