This gallery highlights books written or edited by current and former Cedarville University faculty members. It does not represent a comprehensive list of books by Cedarville faculty, but rather includes only those which have been brought to the attention of the University Archivist. Please contact the library to suggest additional titles.
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Technical Marketing Communication
Sandra W. Harner and Tom G. Zimmerman
Few marketing professionals, let alone graduating students, are prepared for the breakneck speed of technical marketing communications in today's Internet economy. This book provides that preparation.
The ease of publishing content to the Internet has challenged many basic communication principles.
Harner and Zimmerman's Technical Marketing Communication offers a conversational, easy-to-follow mix of fundamentals, planning tools, and real-life marketing examples. Harner and Zimmerman first clearly explain the role and responsibility of marketing communication in a technology-filled world. Then they progressively introduce the concepts of needs analysis, audience analysis, strategy development, media choices, tactics, and continuous evaluation. The text is filled with first-hand insights into the successes and failures of technical marketing communication in today's corporate world.
Corporate communication teams as well as students can immediately apply these concepts to their next technical marketing project.
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No Free Lunch: Economics for a Fallen World (Third Edition, Revised)
Jeffrey E. Haymond
This open access introductory economics text is available for anyone interested in free market economics from an explicitly Christian worldview. This book is intended to be an engaging read, while not sacrificing technical accuracy or submission to biblical authority. Each chapter contains an introductory scriptural commentary and clearly defined objectives, as well as a “great economist” section at the end and concluding chapter questions. This text supports free market institutions because only free markets provide the outlet for the creativity of man made in God’s image while likewise providing the institutional constraints that minimize the harm that fallen man can do to others. We strongly encourage you to think about this concept as you go through this text.
