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Franchising McChurch: Feeding Our Obsession with Easy Christianity
Thomas White and John M. Yeats
This book takes an honest look at the rise of consumer-minded ministeries. The authors tackle a spiritual shift that is raising provocative issues such as: the blurry line between entertainment and evangelsim; a marketing approach to ministry; the warped yardstick for measuring church success; and feel-good messages that avoid tough truths.
