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Department/School of the Primary Author

Communication

Keywords

color, color theory, color theory communication, color technical communication, color theory technical communication, color application in technical communication, emotions colors, color global meanings, colors emotions, color theory in the workplace, definition of color, universalist color theory, relativist color theory

DOI

10.15385/jch.2017.2.1.1

Abstract

Technical communicators tend to overlook or avoid using color in their work. However, color theory is a powerful tool that can greatly affect how information is presented in print or on the web. By using color, technical communicators can help users respond to information in a positive manner and increase reading comprehension, usability, and organization. This paper will provide a framework and examination of the theoretical side of color theory as well as applications for using color in the workplace.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Disclaimer

DigitalCommons@Cedarville provides a publication platform for fully open access journals, which means that all articles are available on the Internet to all users immediately upon publication. However, the opinions and sentiments expressed by the authors of articles published in our journals do not necessarily indicate the endorsement or reflect the views of DigitalCommons@Cedarville, the Centennial Library, or Cedarville University and its employees. The authors are solely responsible for the content of their work. Please address questions to dc@cedarville.edu.

Rights

© 2017 Kell J. Conley. All rights reserved

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